Work
The Petrie-Flom Center, Harvard Law
Account lead and strategy for a redesign, rebuild, and rearchitect
The challenge
Bring together two separate web properties on two different CMS platforms: the Center’s main site on ExpressionEngine, and its “Bill of Health” blog on WordPress.
The solution
Design and build a cohesive WordPress experience that unifies the sites while keeping visual distinction between the Center’s main site and the blog.
2
Sites unified
WordPress
Platform migration
Accessible
By design
Project team
My role
Agency account lead and strategy
Agency team
Design, front-end development, back-end development, project management, and team lead
Client team
Product owner, editorial, and site management
The platform in production
The Petrie-Flom Center main site and Bill of Health blog, unified on WordPress.
A center for mission-driven science scholarship
The Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics at Harvard Law School promotes interdisciplinary analysis and legal scholarship in these fields. The Center fosters a community of leading intellectuals, practitioners, and policymakers from various backgrounds at all career stages across Harvard University and the globe.
One goal, two platforms
The Petrie-Flom Center’s primary website and its “Bill of Health” blog existed as separate entities: the main site on ExpressionEngine, the blog on WordPress. Key priorities included modernizing the design, ensuring accessibility and responsiveness, implementing SEO best practices, and effectively serving the Center’s diverse audiences.
Smart design, simplified tech
The major challenge was ensuring the blog’s design maintained its identity while fitting within the overall Petrie-Flom main website. Our design team carefully threaded the needle with thoughtful use of colors, typography, and navigation. On the CMS side, the main website was moved from ExpressionEngine to WordPress, with a scripted migration of blog posts from the separate WordPress site.
A unified, future-ready platform
By unifying and redesigning the Petrie-Flom Center’s digital presence, we enhanced user experience, improved engagement, and ensured manageability for the Center’s small team. The project modernized the aesthetics and aligned the digital strategy with the Center’s mission of providing unbiased legal and ethical analysis in health law, policy, biotechnology, and bioethics.