Work
Stanford GSB Centennial
Account lead and strategy for a centennial hub: WordPress storytelling and an immersive Astro timeline
The challenge
Stanford Graduate School of Business needed a central, multimedia hub to unite hundreds of global events, showcase a century of impact, and tell powerful stories to a wide audience. It had to be immersive, editorial-friendly, and built to live well beyond the milestone year.
The solution
We partnered with Stanford GSB to create a dynamic, lasting digital experience that honored the past, powered the present, and sparked future connection.
100
Years celebrated
2
Platforms delivered
2
Webby nominations
Project team
My role
Agency account lead and strategy
Agency team
Design, front-end development, back-end development, project management, motion development, and team lead
Client team
Product owner, editorial, events, and alumni engagement
The platform in production
The Centennial WordPress was meant to have a limited lifespan, so we built a standalone history timeline in Astro, hosted on Vercel, designed to embed within Stanford’s legacy Drupal ecosystem.
Building a digital home that brings it all together
To support a once-in-a-century celebration, the platform had to do more than look good. It needed to connect people through storytelling, participation, and pride. With events happening around the world and decades of history to share, Stanford GSB needed a single digital destination that could bring everything and everyone together.
Bringing Stanford’s brand and legacy to life
We translated Stanford GSB’s Centennial brand into a thoughtful, digital-first design system. Every color, type choice, and layout element was selected with care, balancing heritage with modernity and keeping accessibility front and center. The result is a platform that feels celebratory yet professional, sophisticated yet easy to navigate.
A future-proof platform for storytelling
At the heart of the experience is a custom WordPress site designed to bring editorial stories, events, and user-generated content together in one flexible, sustainable home. Features include a custom block-based design system for rich multimedia content, interactive “Then & Now” photo galleries, and map-based UGC submissions powered by Mosaic, with seamless SSO and analytics integration.
An immersive timeline
One of the site’s most engaging features is a custom interactive timeline: a scrollable, decade-by-decade journey through 100 years of GSB history. We built it as a standalone Astro app hosted on Vercel so it could eventually be linked from Stanford’s legacy Drupal website without tying the experience to a single CMS. That separation kept the timeline fast, immersive, and portable while the broader Centennial platform evolved on WordPress.